REV Delivery is a Seattle-based snack delivery service founded in 2023. The initial website faced usability issues, making the platform challenging to navigate. Of 80,000 site visitors in 6 months, only 21,000 successfully placed orders. Users encountered checkout difficulties and confusion from poor interface design.
Role
Product Designer
Team
3 Founders
2 Engineers
1 Designer
Time
6 months
I owned the transition from website to personal mobile app. I simplified the interface, added personalized recommendations, and optimized the checkout flow.
Research
My design compass. Exploration to execution.
Empathize
01
Conduct research and develop an understanding of users
Define
02
Combine all my research and observe where users' problems exist
Ideate
03
Generate a range of creative ideas
Prototype
04
Design real representations for a range of selected ideas
Test
05
Get real feedback from users
Implement
06
Put the vision into effect + build something beautiful
The Situation
January 2024, I was asked to lead design at REV Delivery — transitioning their website into a personalized mobile application. 6 months later, REV would succeed on the app store.
Empathize
Understanding the user
User Interviews
15 meetings
Surveys
60 responses
Define
Combine findings, identify the problem
Thematic Analysis
Competitive Analysis
Ideate
Be creative
Sketching
Crazy 8s Exercise
Storyboarding
Prototype
Design + Ideate
Digital Wireframe
Interactive Mockup
High Fidelity
Test
Get feedback from users
Usability Tests
Heuristic Evaluation
Implement
Build build build!
Beta Testing
Launch on App Store