REV Delivery

Your favorite snacks at your doorstep in 10 minutes

REV Delivery

Your favorite snacks at your doorstep in 10 minutes

REV Delivery is a Seattle-based snack delivery service founded in 2023. The initial website faced usability issues, making the platform challenging to navigate. Of 80,000 site visitors in 6 months, only 21,000 successfully placed orders. Users encountered checkout difficulties and confusion from poor interface design.

Role

Product Designer

Team

3 Founders

2 Engineers

1 Designer

Time

6 months

I owned the transition from website to personal mobile app. I simplified the interface, added personalized recommendations, and optimized the checkout flow.

Onboarding

Home

Search + Categories

Search + Categories

Profile

The Results?

The Results?

Research

My design compass. Exploration to execution.

Empathize

01

Conduct research and develop an understanding of users

Define

02

Combine all my research and observe where users' problems exist

Ideate

03

Generate a range of creative ideas

Prototype

04

Design real representations for a range of selected ideas

Test

05

Get real feedback from users

Implement

06

Put the vision into effect + build something beautiful

The Situation

January 2024, I was asked to lead design at REV Delivery — transitioning their website into a personalized mobile application. 6 months later, REV would succeed on the app store.

Empathize

Understanding the user

User Interviews

15 meetings

Surveys

60 responses

Define

Combine findings, identify the problem

Thematic Analysis

Competitive Analysis

Ideate

Be creative

Sketching

Crazy 8s Exercise

Storyboarding

Prototype

Design + Ideate

Digital Wireframe

Interactive Mockup

High Fidelity

Test

Get feedback from users

Usability Tests

Heuristic Evaluation

Implement

Build build build!

Beta Testing

Launch on App Store

2025 Designed by Connor Chan

2025 Designed by Connor Chan